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Full Circle Coaching

Your Game Plan

From part-time to full-time, without the three diaries

Your website is live. Here is the one thing you can start now, and three ways to go in the new year if you want more clients and less admin. Take your time: none of this needs an answer before Christmas.

Open your website
Prepared forDiana Stolworthy, Full Circle Coaching
Prepared byRichard, C.E.A Smith
DateNovember 2026

What you told me

  1. You have coached part-time since about 2021, 20 to 25 hours a week, and you want to make it full-time.
  2. Christchurch is a small market, so you would like more online clients. You already coach a few in Europe and Australia.
  3. "I'm working at the moment like three different diaries ... pain in the bum."
  4. Follow-ups are manual, and you have contacts sitting in your email with not much happening with them.
  5. You would like a monthly newsletter, but "doing all of that manually is not fun."
  6. You looked at Kajabi. Social media and ads are hard to keep up with, and a past contractor cost you money without doing the work.
  7. You want the bigger things in the new year, once the house is on the market.

Option A: right now

Your Google tune-up

You said yes to this on 3 November. It is the quickest win: when someone in Christchurch searches for a health coach or a personal trainer, your Google listing is often the first thing they see, before your website.

We set your listing up properly: the right categories, your services and packages, your hours, a description written the way people search, your new website and booking link, and your best photos.

From you: Approve one request. Google will email you asking to give us access to your listing: tap Approve and we take it from there, then send you the finished listing to check.

$249$124.50

Half price because your website went live on 9 November. The half price is open until 9 December.

All prices plus GST.

Option B: in the new year

If you want more clients, three ways to go

Each one builds on the last. Start with whichever fits, and move up later if you want to: what you paid to set up the smaller plan counts toward the bigger one. Each plan is a starting point: once we have your answers to the questions below, we build only the parts you will use.

1

Stay in touch

proposed
$599

one-off setup

$99 a month

The people who already know you hear from you, without you doing it by hand.

  • Your contacts moved out of your email into one list (we do the moving)
  • A newsletter every month: you send us a few lines or a voice note, we write it in your voice, you approve it, it goes
  • People who book a free consultation get a reminder before it. After it, the hub drafts a follow-up with the package you recommend for them, you adjust it and send it, and a friendly check goes a week later if they have not started
  • Your own Google review link, a QR card for the gym and a ready-to-send message for happy clients

Your time: About 10 minutes a month to approve the newsletter.

What I recommend2

Your client hub

proposed
$1,999

one-off setup

$299 a month

Everything in option 1, plus one place to run your coaching: one diary, every client, and AI that tells you who needs you this week.

One diary

  • Free consultations, PT sessions and check-in calls in one calendar, on your phone
  • Connected to your Google Calendar, so family things and clients sit side by side
  • Clients book and move their own sessions inside the hours you set

Your clients log in

  • Each client has their own login on their phone: their package, their sessions and their plan
  • A weekly check-in with your questions: habits, energy, wins, what got in the way
  • Measurements over time with a simple graph. Photos only if they want them, private to you and them
  • Messages with you in one place, so nothing gets lost between text, email and Instagram

AI that helps you notice

  • Every Monday, a short list of who needs you: missed check-ins, a hard week, a package ending soon
  • For each one, a message drafted in your voice. You change it or send it. Nothing goes without you
  • When a package is ending, their progress in one page, ready for your renewal chat

Your time: Two hours with us in January to set up your check-in questions and packages. Then your Monday list, which replaces the follow-ups you do now.

3

Grow it into a full-time job

proposed
$2,999

one-off setup

$799 a month

plus your Facebook and Instagram ad budget, paid to Meta directly

Everything in option 2, plus a steady way to bring new people to you. This is the plan you can turn into a full-time job: a growth strategy, ads, a free guide that collects emails, and a short email series that leads people to your free consultation.

Your time: About an hour with us to plan the guide (we write it, you check it), then about 20 minutes a month to approve the ads and emails, and a short phone video when you have one.

Your growth strategy

  • A strategy session with us before anything runs: who you want to coach, local and online, and which package to lead with
  • A simple plan each month: what we try, what we keep and what we stop
  • A page on your website for online coaching, written for people in Europe and Australia, with consultation times in their own time zone

A free guide that collects emails

  • A short free guide, written with you. Three topics that fit what people come to you for: a simple 7-day habit reset, energy and sleep for busy parents, or a perimenopause starter guide
  • A sign-up on your website and in the ads: people enter their email to get it
  • The guide is emailed to them straight away, and they join your list

An email series in your voice

  • Five short emails over the next two weeks, written with you, each with one useful idea
  • Each one ends with an easy way to book your free consultation
  • People who are not ready yet stay on your list and get your monthly newsletter

Ads, judged by consultations booked

  • New Facebook and Instagram ads every month for your free guide and free consultation, in Christchurch and for online clients
  • Made from your own videos and results, only with your clients' OK. You approve every ad before it runs
  • Before the first ad, we agree with you the most you are happy to pay for one booked consultation, and your ad budget (we suggest starting at $10 a day)
  • A monthly report in plain words: guide sign-ups, consultations booked, what each one cost, and how many became packages
  • After 30 days, if a booked consultation costs more than the amount you set, we stop the ads. Monthly, with 30 days' notice

Start with option 2 and the $1,999 counts toward this later.

See how plan 3 grows your coaching

All prices plus GST. Your website plan ($79 a month) carries on as it is with every option.

Why the hub comes before the ads

Keep the clients you get, then get more

  1. Follow-up first

    Ads bring people to your free consultation. If the follow-up after it is still by hand, some of them slip through. With the hub, every one of them gets a next step.

  2. Your best clients stay longer

    A 30-day client who moves on to Make a Change is worth more than a new enquiry, and you have already found them. The Monday list and the progress page are built for that conversation.

  3. Your own words do the selling

    You already have client videos and real results on your website. Those are what the ads are made from, so they sound like you.

How plan 3 grows your coaching

From seeing your ad to a client in your hub

This is the path plan 3 builds for you. Pick a guide topic, then tap each step or press Show me the path. Everything here is an example to show how it works.

ExampleThese numbers show how the sums work. They are not a forecast or a promise.

Pick a free guide topic

Your numbers

What the sums could look like for you

Example numbers: change them to see your own

Which package they start

Example numbers: change them to see your own

Free guides sent0a month
Free consultations booked0a month
New clients0a month
Package fees0from the new clients who start that month

After the cost of plan 3

Package fees from new clients
Plan 3 fee: $799 a month + GST
Your ad budget
Left after the plan fee and ad budget

Before tax, GST and your own costs. Package fees are paid once per package, so a 3 or 6 month package is not paid again each month.

How it adds up

    These numbers show how the sums work. They are not a forecast or a promise.

    Real numbers depend on the ads, the guide and your offer. We judge plan 3 by one number: free consultations booked.

    What full-time could mean for you

    Use your own numbers. The starting numbers are examples. Full-time is however many hours you want it to be.

    Full-time for you0clients at once
    More clients you would need0
    From the numbers above0clients at once from plan 3

      This assumes each new client stays for one package. Clients who renew stay longer, so you would have more at once.

      Inside your hub

      How you would run it, from your phone

      Tap through the screens. This is a demo with sample data: the clients, names and numbers are made up to show how it works.

      Full Circle Coaching

      Demo with sample data

      Tuesday

      Option 2 and 3
      • 6:30
        PT, 45 minutesKate, Make a ChangeConfirmed
      • 9:00
        School drop-offFrom your Google CalendarFamily
      • 12:00
        Free consultationLena, online from GermanyNew
      • 7:00pm
        Check-in callTom, week 6 of 12Booked

      One diary. Bookings from your website, your PT sessions and your own calendar all land in the same place.

      A week with your clients

      How the AI helps you through a week of clients

      Press Play the week. Check-ins arrive from Monday to Sunday. The AI reads each one, tells you what it understood and drafts a reply in your voice. For some clients it also suggests training and habit changes, for you to decide on. Tap any client to see it all. Nothing is sent until you approve it. Clients send their check-in from a short form on their phone, or by text, whichever suits them.

      Demo with sample dataThe clients, names and messages here are made up to show how it works.

      Demo with sample data

      Press Play the week to start on Monday, or tap any client.

      Your clients this week8 sample clients

      Tap a client

      Or press Play the week. For each client you see three things:

      1. 1Their check-in, in their own words
      2. 2What the AI understood from it
      3. 3A message drafted for you to approve

      See one client go through it

      From a free consultation to a renewal

      Press Play to follow one client through the hub. This is a demo with sample data: the client and dates are made up.

      From a free consultation to a renewalDemo with sample data

        Your Game Plan

        Week by week

        JanuaryStarts the week you say go, in the new year. About six weeks

        How option 2 gets built

        1. Week 1

          We map how you coach

          We build
          • Your packages, check-in questions and what you track, set up the way you work
          • Your contacts moved into one list
          From you
          A two-hour call with us, and access to the diaries you use now.
        2. Week 2 and 3

          One diary and your hub

          We build
          • Consultations, PT and check-in calls in one calendar, connected to your Google Calendar
          • Your client pages, check-ins and the Monday list built and tested by us
          From you
          Check the hours you want clients to book.
        3. Week 4 and 5

          Your first clients log in

          We build
          • Two or three clients you choose try it first
          • We fix anything they find hard
          From you
          Pick the clients and ask if they are happy to try it.
        4. Week 6

          Everyone moves across

          We build
          • The rest of your clients get their logins
          • Your first Monday list and your first newsletter
          From you
          Approve the newsletter.

        Things you might ask

        Is this like Kajabi?

        Kajabi is strong for selling courses and sending email. This is built around how you coach one to one: your packages, your check-ins and your clients, with nothing you do not use.

        What happens to my clients' health information?

        It stays private to you and each client. Before anything is built, we agree with you in writing what is stored, who can see it, and how a client can have theirs removed.

        Can I stop?

        Yes. Every monthly plan has no contract, and the ads have 30 days' notice. Your client list is yours and you can take it with you.

        Does the AI talk to my clients?

        No. It reads the check-ins, tells you who needs you and drafts a message. You decide what is sent.

        Does the AI write training plans?

        No. It suggests small changes to the plan you wrote, based on the check-in, and you choose Use, Change or Skip. It never diagnoses, and nothing goes to a client until you send it.

        Questions for you first

        We only build what you need, so a few questions before anything starts. Reply in your own time, or we can go through them on a call.

        • How many clients do you have right now, and how many are local and how many online?

        • Which three diaries do you use at the moment, and is there anything you want to keep using?

        • How do clients check in with you now (text, email, an app), and what do you track for them: measurements, HealthType results, photos, habits?

        • Outside the coaching itself, what takes the most of your time each week?

        • What does full-time look like for you: how many hours a week, and roughly how many clients?

        • Would your clients be happy for their videos and results to be used in ads?

        • Which free guide topic feels most like you: the 7-day habit reset, energy and sleep for busy parents, or a perimenopause starter guide? Or is there another you would rather write?

        No rush

        Your Google tune-up starts now, as you asked on 3 November, and we will send you the finished listing to check. For the new year, have a look over the holidays, send us your answers to the questions above when you are ready, and we will find a time in January to go through it together.

        03 567 1600 [email protected]