Draft for Richard. Prices marked "proposed" are not approved yet. Nothing on this page has been sent to Diana.
Full Circle Coaching

Your Game Plan

From part-time to full-time, without the three diaries

Your website is live. Here is the one thing you can start now, and three ways to go in the new year if you want more clients and less admin. Take your time: none of this needs an answer before Christmas.

Open your website
Prepared forDiana Stolworthy, Full Circle Coaching
Prepared byRichard, C.E.A Smith
DateNovember 2026

What you told me

  1. You have coached part-time since about 2021, 20 to 25 hours a week, and you want to make it full-time.
  2. Christchurch is a small market, so you would like more online clients. You already coach a few in Europe and Australia.
  3. "I'm working at the moment like three different diaries ... pain in the bum."
  4. Follow-ups are manual, and you have contacts sitting in your email with not much happening with them.
  5. You would like a monthly newsletter, but "doing all of that manually is not fun."
  6. You looked at Kajabi. Social media and ads are hard to keep up with, and a past contractor cost you money without doing the work.
  7. You want the bigger things in the new year, once the house is on the market.

Option A: right now

Your Google tune-up

You said yes to this on 3 November. It is the quickest win: when someone in Christchurch searches for a health coach or a personal trainer, your Google listing is often the first thing they see, before your website.

We set your listing up properly: the right categories, your services and packages, your hours, a description written the way people search, your new website and booking link, and your best photos.

From you: Nothing to do. We already have what we need, and we will send you the finished listing to check.

$249$124.50

Half price because your website went live on 9 November. The half price is open until 9 December.

All prices plus GST.

Option B: in the new year

If you want more clients, three ways to go

Each one builds on the last. Start with whichever fits, and move up later if you want to: what you paid to set up the smaller plan counts toward the bigger one.

1

Stay in touch

proposed
$499

one-off setup

$49 a month

The people who already know you hear from you, without you doing it by hand.

  • Your contacts moved out of your email into one list (we do the moving)
  • A newsletter every month: you send us a few lines or a voice note, we write it in your voice, you approve it, it goes
  • People who book a free consultation get a reminder before it, your packages after it, and a friendly check a week later if they have not started
  • Your own Google review link, a QR card for the gym and a ready-to-send message for happy clients

Your time: About 10 minutes a month to approve the newsletter.

What I recommend2

Your client hub

proposed
$1,999

one-off setup

$199 a month

Everything in option 1, plus one place to run your coaching: one diary, every client, and AI that tells you who needs you this week.

One diary

  • Free consultations, PT sessions and check-in calls in one calendar, on your phone
  • Connected to your Google Calendar, so family things and clients sit side by side
  • Clients book and move their own sessions inside the hours you set

Your clients log in

  • Each client has their own login on their phone: their package, their sessions and their plan
  • A weekly check-in with your questions: habits, energy, wins, what got in the way
  • Measurements over time with a simple graph. Photos only if they want them, private to you and them
  • Messages with you in one place, not across text, email and Instagram

AI that helps you notice

  • Every Monday, a short list of who needs you: missed check-ins, a hard week, a package ending soon
  • For each one, a message drafted in your voice. You change it or send it. Nothing goes without you
  • When a package is ending, their progress in one page, ready for your renewal chat

Your time: Two hours with us in January to set up your check-in questions and packages. Then your Monday list, which replaces the follow-ups you do now.

The full level up3

Full Circle, full time

proposed
$2,999

one-off setup

$699 a month

plus your Facebook and Instagram ad budget, paid to Meta directly

Everything in option 2, plus new clients brought to it: Facebook and Instagram ads made and run for you every month.

Your time: About 20 minutes a month to approve the ads, and a short phone video when you have one.

Ads made for you

  • New ads every month for your free consultation, in Christchurch and for online clients
  • Made from your own videos and results, only with your clients' OK
  • You approve every ad before it runs

Online clients

  • A page on your website for online coaching, written for people in Europe and Australia
  • Consultation times shown in their own time zone

Judged by bookings

  • A monthly report in plain words: how many free consultations the ads booked, and what each one cost
  • Every booking from an ad lands straight in your hub, so nobody is forgotten
  • Monthly, with 30 days' notice. If the ads are not booking consultations, we stop them

Start with option 2 and the $1,999 counts toward this later.

All prices plus GST. Your website plan ($79 a month) carries on as it is with every option.

Why the hub comes before the ads

Keep the clients you get, then get more

  1. Follow-up first

    Ads bring people to your free consultation. If the follow-up after it is still by hand, some of them slip through. With the hub, every one of them gets a next step.

  2. Your best clients stay longer

    A 30-day client who moves on to Make a Change is worth more than a new enquiry, and costs nothing to find. The Monday list and the progress page are built for that conversation.

  3. Your own words do the selling

    You already have client videos and real results on your website. Those are what the ads are made from, so they sound like you, not like a gym.

Inside your hub

How you would run it, from your phone

Tap through the screens. This is a demo with sample data: the clients, names and numbers are made up to show how it works.

Full Circle Coaching

Demo with sample data

Tuesday

Option 2 and 3
  • 6:30
    PT, 45 minutesKate, Make a ChangeConfirmed
  • 9:00
    School drop-offFrom your Google CalendarFamily
  • 12:00
    Free consultationLena, online from GermanyNew
  • 7:00pm
    Check-in callSam, week 6 of 12Booked

One diary. Bookings from your website, your PT sessions and your own calendar all land in the same place.

See one client go through it

From a free consultation to a renewal

Press Play to follow one client through the hub. This is a demo with sample data: the client and dates are made up.

From a free consultation to a renewalDemo with sample data

    Your Game Plan

    Week by week

    JanuaryStarts the week you say go, in the new year

    How option 2 gets built

    1. Week 1

      We map how you coach

      We build
      • Your packages, check-in questions and what you track, set up the way you work
      • Your contacts moved into one list
      From you
      A two-hour call with us, and access to the diaries you use now.
    2. Week 2

      One diary

      We build
      • Consultations, PT and check-in calls in one calendar
      • Connected to your Google Calendar
      From you
      Check the hours you want clients to book.
    3. Week 3

      Your first clients log in

      We build
      • Two or three clients you choose try it first
      • We fix anything they find hard
      From you
      Pick the clients and ask if they are happy to try it.
    4. Week 4

      Everyone moves across

      We build
      • The rest of your clients get their logins
      • Your first Monday list and your first newsletter
      From you
      Approve the newsletter.

    Things you might ask

    Is this like Kajabi?

    Kajabi is strong for selling courses and sending email. This is built around how you coach one to one: your packages, your check-ins and your clients, with nothing you do not use.

    What happens to my clients' health information?

    It stays private to you and each client. Before anything is built, we agree with you in writing what is stored, who can see it, and how a client can have theirs removed.

    Can I stop?

    Yes. Every monthly plan has no contract, and the ads have 30 days' notice. Your client list is yours and you can take it with you.

    Does the AI talk to my clients?

    No. It reads the check-ins, tells you who needs you and drafts a message. You decide what is sent.

    Questions for you first

    We only build what you need, so a few questions before anything starts. Reply in your own time, or we can go through them on a call.

    • How many clients do you have right now, and how many are local and how many online?

    • Which three diaries do you use at the moment, and is there anything you want to keep using?

    • How do clients check in with you now (text, email, an app), and what do you track for them: measurements, HealthType results, photos, habits?

    • Outside the coaching itself, what takes the most of your time each week?

    • What does full-time look like for you: how many hours a week, and roughly how many clients?

    • Would your clients be happy for their videos and results to be used in ads?

    No rush

    Your Google tune-up starts now, as you asked on 3 November, and we will send you the finished listing to check. For the new year, have a look over the holidays, send us your answers to the questions above when you are ready, and we will find a time in January to go through it together.

    03 567 1600 [email protected]